We are storytellers who believe in the power of genuine connections and positive messaging.
We believe that businesses can be both profitable and good for the soul - it is not one or the other. Our team is made up of talented individuals who are passionate about making a difference in this world, and we are committed to helping our clients do the same.
With over 16 years of experience, the Soul Shine team has supported brands in all industries and sizes. Specializing in nonprofits and small businesses, we are dedicated to helping our clients not only grow, but shine.
A little history: Soul Shine began in 2020 as NK Groupe. After four years, we rebranded to become the Soul Shine you know today—sparked by a renewed purpose to work with people who make a positive impact while staying true to their mission and values.
As we often see, people can lose sight of themselves when in the thick of it. We are only human, and for a second there, it happened to us. The rebrand goes beyond a name and color scheme, it is a rededication to our original, core purpose in life. And we hope to help others stay on track even when the going gets tough. We pride ourselves in creating strong connections that help our clients flourish even after we part ways.
Leadership
Nicole Abunassar
Founder. Publicist. Traveler.
Nicole launched Soul Shine in 2020 with the goal of establishing a creative communications support system for businesses that are good for the soul.
With six years of experience across lifestyle, education and nonprofit sectors, Nicole now dedicates her expertise exclusively to purpose-driven organizations. Soul Shine emerged from her renewed commitment to supporting brands that make a meaningful impact—whether through charitable initiatives, sustainability efforts, or uplifting underserved communities. She launched Soul Shine with one goal: to help businesses with a soul shine.
Her mission is to bring light to brands that strive to make our world better —day by day, action by action, and article by article. Through Soul Shine, Nicole aims to amplify the impact of these brands, highlighting their efforts to create a more positive and intentional world.
Casey Keshner
Brand Manager. Professor. Creative.
Known to the world as the “Rockstar Publicist” as awarded by Authority Magazine. Known to us as the “Subject Line Guru.”
Casey is an accomplished publicist who has worked in the entertainment and lifestyle industry for ten years as well as establishing herself as a successful freelancer and consultant for nonprofit organizations and fashion clientele. Casey also runs Street Cred Communications, providing marketing solutions for businesses small to large.
She is also a professor at Harrisburg University, where she imparts her expertise onto the next generation of learners. Staying true to her roots, Casey remains actively involved in public relations to keep abreast of the latest strategies and trends. She understands that the continuous pursuit of knowledge is essential for personal and professional growth, enabling her to share valuable insights with others.